Nursery Plan — Starter Cohort
5 seats maximumThe first step into ASEAN. Structured.
A limited cohort program designed as a scale-up launchpad for Japanese brands in early-stage ASEAN validation.
Apply now →5seats
Maximum per cohort — quarterly intake
SGD 10K
Graduation threshold — 2 consecutive months GMV
1channel
Marketplace included — Shopee SG/MY or Lazada MY
Program structure
Apply → Validate → Graduate.
Nursery Plan is not a starter subscription — it is a structured cohort program with application requirements, a defined scope, and a graduation criterion. It exists for Japanese brands that need a low-commitment, high-support first step into ASEAN, with a clear path to scale.
Monthly IOR operations at reduced scope
Dedicated onboarding — Japanese-language throughout
Marketplace listing guidance (one channel)
Quarterly strategy review with TNGAP team
Priority transition to Standard tier upon graduation
All communications and documentation in Japanese.
Cohort details
What the program includes.
- Duration
- Quarterly cohort (rolling entry)
- Seats
- 5 maximum per cohort
- Graduation criterion
- SGD 10,000 monthly GMV × 2 consecutive months
- Language
- Japanese-first throughout
- Channels
- One marketplace channel included
Cohort status
5
seats available
We accept one new cohort per quarter. Applications reviewed on a rolling basis.
How to apply
From application to first import.
Submit your application
Tell us about your product, your ASEAN goals, and where you are today. Applications are reviewed quarterly.
Onboarding call
A 60-minute Japanese-language session with our team to align on scope, channels, and success criteria.
IOR setup and marketplace listing
We handle customs registration and list your product on one supported marketplace channel.
Monthly review cadence
Regular check-ins track your GMV trajectory and flag any compliance or platform issues early.
After graduation
Where Nursery graduates go.
Graduation criterion: Graduation criterion: SGD 10,000 monthly GMV across two consecutive months.
Upon graduation, Standard tier is prioritised. No re-application required.
“Our first ASEAN import went live in 6 weeks. We didn't think that was possible without a local entity.”
Regulatory Foundation
- UEN
- 202548372K
- Address
- 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
- Directors
- Uruma Matsushita (Founder & CEO)
- Legal Basis
- Hub-and-Spoke model confirmed by Christopher & Lee Ong, Singapore
- Affiliation
- Serving JCCI member companies across Singapore
Certified Carrier Network
FAQ
Nursery Plan — common questions.
Ready to apply?
5 seats. One quarterly cohort.
Application required. We review on a rolling basis.