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Light Presence model

No local office required. Legal basis confirmed.

Japanese brands can operate across ASEAN through TNGAP's Singapore hub without establishing local entities in each market.

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0subsidiaries

No local legal entities required in ASEAN markets

4markets

Phase 1 coverage — SG, MY, TH, VN via hub structure

C&LOng

Legal basis confirmed — Christopher & Lee Ong, Singapore

What Light Presence means

Presence without overhead.

Light Presence means operating in a market through certified partners, regulatory filings, and logistics relationships — without a leased office or local headcount. This keeps your cost structure lean and your operational risk minimal.

The model removes the most significant barrier to ASEAN expansion for Japanese SMEs: the cost and complexity of establishing and maintaining local legal entities in multiple countries. With TNGAP as the hub entity, your brand is commercially present without being structurally entangled.

  • No local office required

  • No local employees required

  • Operations via certified local partners

  • Occasional business travel as needed

  • All contracts through Singapore hub entity

5-country footprint

Hub-and-Spoke across 4 Phase 1 markets.

MalaysiaThailandVietnamKoreaPhase 3SingaporeHub

Singapore — Legal hub

Phase 1 — Hub

Malaysia — Phase 1 spoke

Phase 1 — Spoke

Thailand — Phase 1 Extended spoke

Phase 1 Extended

Vietnam — Phase 1 Extended spoke

Phase 1 Extended

Korea — Phase 3 (deferred)

Phase 3

FAQ

Light Presence — common questions.

Is Light Presence right for you?

Let's find out together.

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