Malaysia — Phase 1

Malaysia. Phase 1. Immediate access.

Q: How does the SST B2B exemption work for Japanese brands?

Under Malaysia's SST framework, transactions between SST-registered businesses may qualify for exemption. TNGAP's Singapore IOR contract extends to Malaysia through our Hub-and-Spoke structure.

Q: Which Malaysian marketplaces does TNGAP support?

TNGAP supports Shopee MY and Lazada MY. TikTok Shop MY support is available on request via Pro Plan.

Q: Do I need a Malaysian entity to operate?

No. TNGAP's Light Presence model allows Japanese brands to operate in Malaysia through the Singapore hub entity.

Q: What does the E-Commerce Act 2026 require?

Malaysia's E-Commerce Act 2026 requires platforms to verify merchant identity and country of origin. TNGAP handles all compliance documentation under the IOR contract structure.

Q: How long does Malaysia market entry take?

Our 6-week cosmetics case represents a typical entry timeline for Standard Plan clients. Complex product categories may require 8–10 weeks.

The first spoke from Singapore. SST-exempt B2B pathways and major marketplace coverage.

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6wks

Typical Malaysia entry timeline — Standard Plan

2ch

Marketplace support — Shopee MY + Lazada MY

SST

B2B exemption pathways available via SG hub

Why Malaysia first

Proximity, regulation, demand.

SST B2B exemption

Transactions between SST-registered businesses qualify for exemption pathways, reducing landed cost differential by 3–5%.

Shopee MY + Lazada MY

Two high-penetration marketplaces with established Japanese brand presences and clear IOR mandates.

Regulatory alignment

Malaysia's trade framework aligns well with Singapore's hub structure — enabling seamless cross-border IOR operations.

Regulatory snapshot

Malaysia 2026 updates.

E-Commerce Act 2026

Platforms now required to verify merchant identity and country-of-origin declarations. Mismatched declarations risk temporary listing suspension.

SST framework

B2B exemption pathways available for transactions between SST-registered entities. Correct transaction structuring is essential.

6-week result

Lazada MY + Shopee MY live in 6 weeks.

Tokyo-based cosmetics manufacturer with no Malaysia entity, no licensed importer. Standard tier: IOR, fulfillment, dual-channel listing.

“Our first ASEAN import went live in 6 weeks. We didn't think that was possible without a local entity.”
Cosmetics & Beauty— Export Manager, Cosmetics SME, 30 employees

How it works

SG Hub → MY Spoke.

Your Singapore IOR contract extends to Malaysia operations. No separate Malaysian entity required. TNGAP manages compliance, fulfillment, and marketplace listing from the Singapore hub.

Learn about Light Presence →

Regulatory Foundation

UEN: 202548372K
Address: 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
Directors: Uruma Matsushita (Founder & CEO)
Legal Basis: Malaysia operations via Singapore IOR — Hub-and-Spoke model confirmed by Christopher & Lee Ong

Certified Carrier Network

Nippon Express SGKerry LogisticsYusen Logistics

FAQ

Malaysia entry — common questions.

How does the SST B2B exemption work for Japanese brands?

Which Malaysian marketplaces does TNGAP support?

Do I need a Malaysian entity to operate?

What does the E-Commerce Act 2026 require?

How long does Malaysia market entry take?

Enter Malaysia

Phase 1. Ready now.

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