Hub
HUBSingapore
Legal entity, IOR network, operations base. The hub that makes ASEAN work.
See details →Markets
Stop explaining Japan. Start selling Asia.
Five countries. Phased expansion. Infrastructure that arrives before your shipments.
Singapore — HubMalaysia — Phase 1Thailand — Phase 1+Vietnam — Phase 1+Korea — Phase 3
Phase 1 — Active markets
Four markets. One certified network.
Phase 1
Malaysia
Immediate access. SST-exempt B2B pathways. Shopee MY + Lazada MY.
See details →Phase 1+
Thailand
FBA List 3 expansion. Industrial and consumer channels.
See details →Phase 1+
Vietnam
VAT reform Q2 2026. Trading license 45–50 business days.
See details →Phase 3
Korea
On the roadmap. Not yet open. Join the waitlist.
See details →4countries
Phase 1 active markets
5languages
Supported contract languages
6+channels
Marketplace channels covered
Phase 3 — Deferred
Korea. On the roadmap. Not yet open.
Korea presents strong long-term potential but requires dedicated infrastructure investment. Revisited after Phase 2 stabilizes.
Join the waitlist →24-month roadmap
24-month roadmap
M1–M6
Singapore + Partner IOR Network Activation
M7–M12
Malaysia Spoke + LSS Certification
M13–M18
OpenAPI Integration + TikTok Shop Partner
M19–M24
ISV Program + Platform Scale
Regulatory intelligence
What changed in 2026.
SG
GST threshold revised April 2026 — registration now required for most commercial volumes
MY
E-Commerce Act monitoring active — merchant identity verification mandatory
TH
FBA List 3 expanded June 2026 — several consumer categories added
VN
VAT rate adjustments Q2 2026 — processed food and electronics reclassified
In practice
Japanese brands, operating in ASEAN.
No local office required
“Reaching Thai industrial buyers without a local office was the deciding factor.”
Zero learning curve
“Malaysia GST compliance — we never had to learn it from scratch.”