Cohort program
Nursery
5 seats max. Structured first step into ASEAN — validation before full IOR commitment.
Application required
Learn more →Designing the new global standard.
Why this matters
73% of Japanese brands entering ASEAN fail within 6 months.
Five entities to manage. Six months of delays. SGD 200,000+ in upfront investment. And still no read on the market.
TNGAP is one contract that reaches five countries — the infrastructure Japanese brands were missing.
Industry insight based on aggregated ASEAN market entry data.
Read why this matters →Eight sectors
Eight sectors. One infrastructure.
Three pillars
Channel-neutral. Tier-flexible. Japanese-first.
Channel-neutral IOR
One import compliance contract works across Shopee, Lazada, TikTok Shop, and Shopify SG. Switch channels without switching providers.
Hub-and-spoke ASEAN
Singapore is your legal and operational hub. From here, we open Thailand, Vietnam, Malaysia, and beyond — without you opening offices.
Japanese-language first
Every contract, shipment notice, and support interaction — in Japanese. The only ASEAN infrastructure built specifically for Japanese brands.
Service tiers
Stop building 5 entities. Start with one platform.
Annual contract
Entry
IOR-backed marketplace entry for brands starting their ASEAN journey.
SGD 1,500 – 2,000 / year
Learn more →Most popular
PopularStandard
Dedicated AM, IOR, fulfillment and marketplace management across 2 channels.
SGD 1,200 – 2,200 / month
Learn more →Full scale
Pro
4-channel simultaneous. Same-day SLA. Multi-country rollout.
SGD 3,500 / month
Learn more →Why TNGAP
TNGAP vs. building your own Singapore entity.
Typical Year-1 cost advantage: SGD 8,000–25,000.
Five-country roadmap
Land in 6 weeks. Scale in 6 months. Lead in 6 quarters.
We don’t land everywhere at once. We build infrastructure that holds.
HubHUB
Singapore
Legal entity, IOR network, operations base
Phase 3
Korea
On roadmap. Not yet open. Waitlist available.
Regulatory foundation
Stop explaining Japan. Start selling Asia.
Regulatory Foundation
ACRA RegisteredUEN 202548372KJCCI Singapore MemberJapanese Chamber of CommerceEstablished 2018Subsidiary of TheNewGate Inc. JapanPE Non-Recognition VerifiedChristopher & Lee Ong, 20260 PE Issues to DateHub-and-spoke confirmed8 Years ASEAN OperationsTheNewGate Group since 2018PDPA CompliantSingapore PDPA + ASEAN
- UEN
- 202548372K
- Address
- 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
- Legal Basis
- Hub-and-spoke structure confirmed by Christopher & Lee Ong
- Affiliation
- JCCI Singapore member services
Certified Carrier Network
Nippon Express SGDimercoKerry LogisticsYusen LogisticsKintetsu World Express
570+professionals
TNG Japan parent company15offices
Japan-wide presence since 20184 hrsSLA
Business hours response guaranteeIn practice
Japanese brands. Southeast Asia. Results that hold.
6 weeks to first shipment
“Our first ASEAN import went live in 6 weeks. We didn’t think that was possible.”
4 channels, 1 contract
“Four channels managed by one provider. We didn’t think that was achievable.”
No local office required
“Reaching Thai industrial buyers without a local office was the deciding factor.”
Questions answered
Before you talk to us.
An Importer of Record (IOR) is the legal entity responsible for customs clearance and import compliance when goods enter a country. Without a locally registered IOR, your shipments cannot clear customs in Singapore or Malaysia.
No. TNGAP’s channel-neutral IOR covers Shopee, Lazada, TikTok Shop, and Shopify SG under one contract. You don’t need to switch providers when you add a new channel.
Initial IOR registration typically completes within 5–10 business days, depending on your product category and HS code complexity.
Yes. Our IOR service works with your existing carrier relationships. We can also recommend from our certified network of 5 providers.
Entry Plan (SGD 1,500–2,000/year) includes IOR registration in Singapore, annual customs renewal, quarterly compliance check, email support, and basic marketplace listing guidance for one channel.
Standard (SGD 1,200–2,200/month) adds a dedicated account manager and multi-channel support (2 channels). Pro (SGD 3,500/month) covers 4 channels with same-day SLA, logistics optimization, and quarterly business reviews.
Start here
One market. One partner. One move.
Tell us your product, your target market, and your timeline. We’ll map the path.