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TheNewGate Asia Pacific — Singapore

One Asia.Gates open.Borders don't.

Run Shopee, Lazada, TikTok Shop and Shopify SG under one Singapore IOR.

The first Japanese-language trade infrastructure for ASEAN.

Designing the new global standard.

5channels

5 channels. From day one.

5markets

5 markets. One Singapore contract.

6languages

6 languages. All native. No beta.

4hreply SLA

Reply within 4 hours. No spam.

100%Japanese-owned

Subsidiary of TheNewGate Inc. Japan, est. 2018.

Eight sectors

Eight sectors. One infrastructure.

CosmeticsBeauty & personal care
F&BFood & beverage
ApparelFashion & accessories
HomeHome & lifestyle
WellnessHealth & wellness
StationeryOffice & stationery
Beauty ToolsBeauty devices & tools
HobbyHobby & leisure

Three pillars

Channel-neutral. Tier-flexible. Japanese-first.

Channel-neutral IOR

One import compliance contract works across Shopee, Lazada, TikTok Shop, and Shopify SG. Switch channels without switching providers.

Hub-and-spoke ASEAN

Singapore is your legal and operational hub. From here, we open Thailand, Vietnam, Malaysia, and beyond — without you opening offices.

Japanese-language first

Every contract, shipment notice, and support interaction — in Japanese. The only ASEAN infrastructure built specifically for Japanese brands.

Service tiers

Stop building 5 entities. Start with one platform.

Cohort program

Nursery

5 seats max. Structured first step into ASEAN — validation before full IOR commitment.

Application required

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Annual contract

Entry

IOR-backed marketplace entry for brands starting their ASEAN journey.

SGD 1,500 – 2,000 / year

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Most popular

Popular

Standard

Dedicated AM, IOR, fulfillment and marketplace management across 2 channels.

SGD 1,200 – 2,200 / month

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Full scale

Pro

4-channel simultaneous. Same-day SLA. Multi-country rollout.

SGD 3,500 / month

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See pricing

Why TNGAP

TNGAP vs. building your own Singapore entity.

TNGAP (IOR as a service)

Establish your own SG entity

Monthly cost

SGD 1,500–3,500/month

Monthly cost

SGD 15,000–30,000 setup + ongoing compliance

Time to launch

6 weeks

Time to launch

3–6 months

Language support

Japanese-first, all communications

Language support

Hire local counsel + accountant

Typical Year-1 cost advantage: SGD 8,000–25,000.

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Five-country roadmap

Land in 6 weeks. Scale in 6 months. Lead in 6 quarters.

We don't land everywhere at once. We build infrastructure that holds.

HubHUB

Singapore

Legal entity, IOR network, operations base

Phase 1

Malaysia

Immediate access — Shopee MY + Lazada MY

See details
Phase 1+

Thailand

FBA List 3 expansion. Industrial + consumer

See details
Phase 1+

Vietnam

VAT reform 2026. Trading license 45–50 days

See details
Phase 3

Korea

On roadmap. Not yet open. Waitlist available.

See full ASEAN roadmap

Regulatory foundation

Stop explaining Japan. Start selling Asia.

Regulatory Foundation

ACRA RegisteredPte. Ltd.JCCI MemberSingapore100% Japanese-ownedTNG Inc. est. 2018PDPA CompliantSingapore PDPA + ASEANLegal CounselChristopher & Lee OngBacked by TNG Japan570+ professionals, est. 2018
UEN
202548372K
Address
6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
Legal Basis
Hub-and-spoke structure confirmed by Christopher & Lee Ong
Affiliation
JCCI Singapore member services

Certified Carrier Network

Nippon Express SGDimercoKerry LogisticsYusen LogisticsKintetsu World Express
570+professionals
TNG Japan parent company
15offices
Japan-wide presence since 2018
4 hrsSLA
Business hours response guarantee

In practice

Japanese brands. Southeast Asia. Results that hold.

6 weeks to first shipment

Our first ASEAN import went live in 6 weeks. We didn't think that was possible.

Cosmetics & BeautyExport Manager, SME, 30 employees

4 channels, 1 contract

Four channels managed by one provider. We didn't think that was achievable.

Food & BeverageRepresentative Director, 12 employees

No local office required

Reaching Thai industrial buyers without a local office was the deciding factor.

Industrial B2BOverseas Business Director, 80 employees

Questions answered

Before you talk to us.

All questions answered

Start here

One market. One partner. One move.

Tell us your product, your target market, and your timeline. We'll map the path.

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