Cohort program
Nursery
5 seats max. Structured first step into ASEAN — validation before full IOR commitment.
Application required
Learn more →Eight sectors
Eight sectors. One infrastructure.
8 product categories — covering the full spectrum of Japanese export goods
Three pillars
Channel-neutral. Tier-flexible. Japanese-first.
Channel-neutral IOR
One import compliance contract works across Shopee, Lazada, TikTok Shop, and Shopify SG. Switch channels without switching providers.
Hub-and-spoke ASEAN
Singapore is your legal and operational hub. From here, we open Thailand, Vietnam, Malaysia, and beyond — without you opening offices.
Japanese-language first
Every contract, shipment notice, and support interaction — in Japanese. The only ASEAN infrastructure built specifically for Japanese brands.
Why three pillars?
Compliance, speed, and market access form the irreducible minimum for Japanese brands entering ASEAN — all three must work in concert.
Learn more →Compliance, speed, and market access form the irreducible minimum for Japanese brands entering ASEAN — all three must work in concert.
Service tiers
Stop building 5 entities. Start with one platform.
Annual contract
Entry
IOR-backed marketplace entry for brands starting their ASEAN journey.
SGD 1,500 – 2,000 / year
Learn more →Most popular
PopularStandard
Dedicated AM, IOR, fulfillment and marketplace management across 2 channels.
SGD 1,200 – 2,200 / month
Learn more →Full scale
Pro
4-channel simultaneous. Same-day SLA. Multi-country rollout.
SGD 3,500 / month
Learn more →Compare all tiers →
Nursery cohort: 3 of 5 seats remaining for Q3 2026
Five-country roadmap
Land in 6 weeks. Scale in 6 months. Lead in 6 quarters.
We don’t land everywhere at once. We build infrastructure that holds.
HubHUB
Singapore
Legal entity, IOR network, operations base
Phase 3
Korea
On roadmap. Not yet open. Notify me.
Ready to enter ASEAN?6-week launch timeline from first call to first shipment.
Market Intelligence
What you get with each market
SG
Singapore
Shopee SGLazada SGAmazon SG
Hub market — full IOR coverage
MY
Malaysia
Shopee MYLazada MYTikTok Shop MY
Phase 1 — live & active
TH
Thailand
Shopee THLazada THTikTok Shop TH
FBA List 3 expansion
VN
Vietnam
Shopee VNLazada VNTikTok Shop VN
VAT reform 2026
Regulatory foundation
Built on Singapore law. Trusted by Japanese brands.
570+professionals
TNG Japan parent company15offices
Japan-wide presence since 20184 hrsSLA
Business hours response guaranteeRegulatory Foundation
ACRA RegisteredUEN 202548372KJCCI Singapore MemberJapanese Chamber of CommerceEstablished 2018Subsidiary of TheNewGate Inc. JapanPE Non-Recognition VerifiedChristopher & Lee Ong, 20260 PE Issues to DateHub-and-spoke confirmed8 Years ASEAN OperationsTheNewGate Group since 2018PDPA CompliantSingapore PDPA + ASEAN
- UEN
- 202548372K
- Address
- 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
- Legal Basis
- Hub-and-spoke structure confirmed by Christopher & Lee Ong
- Affiliation
- JCCI Singapore member services
Certified Carrier Network
Nippon Express SGDimercoKerry LogisticsYusen LogisticsKintetsu World Express
In practice
Japanese brands. Southeast Asia. Results that hold.
6 weeks to first shipment
“Our first ASEAN import went live in 6 weeks. We didn’t think that was possible.”
4 channels, 1 contract
“Four channels managed by one provider. We didn’t think that was achievable.”
No local office required
“Reaching Thai industrial buyers without a local office was the deciding factor.”
"6 weeks. From first consultation to first successful shipment — the fastest Japan-to-ASEAN onboarding in the region."
TNGAP Operations — measured across 40+ clientsQuestions answered
Before you talk to us.
An Importer of Record (IOR) is the legal entity responsible for customs clearance and import compliance when goods enter a country. Without a locally registered IOR, your shipments cannot clear customs in Singapore or Malaysia.
No. TNGAP’s channel-neutral IOR covers Shopee, Lazada, TikTok Shop, and Shopify SG under one contract. You don’t need to switch providers when you add a new channel.
Initial IOR registration typically completes within 5–10 business days, depending on your product category and HS code complexity.
Yes. Our IOR service works with your existing carrier relationships. We can also recommend from our certified network of 5 providers.
Entry Plan (SGD 1,500–2,000/year) includes IOR registration in Singapore, annual customs renewal, quarterly compliance check, email support, and basic marketplace listing guidance for one channel.
Standard (SGD 1,200–2,200/month) adds a dedicated account manager and multi-channel support (2 channels). Pro (SGD 3,500/month) covers 4 channels with same-day SLA, logistics optimization, and quarterly business reviews.